Attitude, Knowledge, and Barriers towards Value-Adding Business among Indiana Fruit and Vegetable Growers

Have you thought about producing your own value-added products (value-added: further process fresh produce to increase its value)? What’s the challenges for you to start or scale up your own value-adding business? We would like to invite you to participate in the study “Attitude, Knowledge, and Barriers towards Value-Adding Business among Indiana Fruit and Vegetable Growers”. We are interested in learning about your perspective and experiences. Your feedback will be very valuable for us to develop better food safety curriculum for value-adding business that address your challenges. All the responses will be kept confidential. You can participate in this project if you are Fruit and/or Vegetable Grower. You do not need to have a value-adding business! Please help us by completing this survey: https://purdue.ca1.qualtrics.com/jfe/form/SV_dcnfjIzILZu39fD If you enter your e-mail address in the last survey question, you will have a chance to receive $35 monetary reward. The winner will be notified via e-mail. If you have any questions, please feel free to contact me at chen2401@purdue.edu or 317-970-6827 Thank you for your time! Han Chen Graduate Research Assistant| Food Science| Purdue University

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